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An empirical investigation of the relationships between market segmentation and SC strategy
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Godsell, Janet and Johnson, Mark (2010) An empirical investigation of the relationships between market segmentation and SC strategy. In: Decision Science Institute Conference, San Diego, U.S.A., 20-23 Nov 2010. Published in: 41st Decision Sciences Institute Annual Meeting 2010 ISBN 9781617822964.
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Official URL: http://www.proceedings.com/10694.html
Item Type: | Conference Item (Paper) | ||||
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Journal or Publication Title: | 41st Decision Sciences Institute Annual Meeting 2010 | ||||
Publisher: | Curran Associates, Inc. | ||||
ISBN: | 9781617822964 | ||||
Official Date: | 2010 | ||||
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Status: | Peer Reviewed | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | Decision Science Institute Conference | ||||
Type of Event: | Conference | ||||
Location of Event: | San Diego, U.S.A. | ||||
Date(s) of Event: | 20-23 Nov 2010 | ||||
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