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An empirical investigation of the relationships between market segmentation and SC strategy

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Godsell, Janet and Johnson, Mark (2010) An empirical investigation of the relationships between market segmentation and SC strategy. In: Decision Science Institute Conference, San Diego, U.S.A., 20-23 Nov 2010. Published in: 41st Decision Sciences Institute Annual Meeting 2010 ISBN 9781617822964.

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Official URL: http://www.proceedings.com/10694.html

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Item Type: Conference Item (Paper)
Divisions: Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group)
Journal or Publication Title: 41st Decision Sciences Institute Annual Meeting 2010
Publisher: Curran Associates, Inc.
ISBN: 9781617822964
Official Date: 2010
Dates:
DateEvent
2010Published
Status: Peer Reviewed
Access rights to Published version: Restricted or Subscription Access
Conference Paper Type: Paper
Title of Event: Decision Science Institute Conference
Type of Event: Conference
Location of Event: San Diego, U.S.A.
Date(s) of Event: 20-23 Nov 2010
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