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Methodological challenges and approaches to improving response rates in population surveys in areas of extreme deprivation
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Choudhury, Yasmin, Hussain, Iqbal, Parsons, Suzanne, Rahman, Anisur, Eldridge, Sandra and Underwood, Martin (2012) Methodological challenges and approaches to improving response rates in population surveys in areas of extreme deprivation. Primary Health Care Research & Development, Volume 13 (Number 03). pp. 211-218. doi:10.1017/S1463423611000466 ISSN 1463-4236.
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Official URL: http://dx.doi.org/10.1017/S1463423611000466
Abstract
Background Achieving good response rates to population surveys from hard to reach groups in deprived areas can be challenging.
Aim To explore and compare different approaches to improving response rates in an economically deprived multicultural area.
Method Following a lower than anticipated response rate in a pilot study for a postal questionnaire survey of chronic pain (79/653 (12%)), we conducted a second pilot involving a shorter postal survey and separate collection of more detailed information in a waiting room survey. The second postal survey used a shorter questionnaire, telephone data collection from non-responders by study team members rather than telephone reminders from practice receptionists, and involved a nested randomised-controlled trial (RCT) of hand-addressed versus printed-address envelopes. Both pilots involved subjects randomly selected from the practice registers.
Results The second pilot postal survey using shorter questionnaires yielded considerably more responses (240/642 (37%)). Our RCT showed that hand-addressed envelopes achieved a slightly higher response rate although not large enough to justify its use in our main study. The waiting room survey was successful in collecting more detailed data from lengthy questionnaires.
Conclusion A range of methods of questionnaire administration may be required when conducting a survey with a hard to reach group in a deprived and ethnically diverse population. Postal and telephone administration can be used to collect a small amount of data. Face-to-face administration and recruitment can be successful for longer questionnaires.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School |
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| Journal or Publication Title: | Primary Health Care Research & Development | ||||
| Publisher: | Cambridge University Press | ||||
| ISSN: | 1463-4236 | ||||
| Official Date: | July 2012 | ||||
| Dates: |
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| Volume: | Volume 13 | ||||
| Number: | Number 03 | ||||
| Page Range: | pp. 211-218 | ||||
| DOI: | 10.1017/S1463423611000466 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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