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Methodological challenges and approaches to improving response rates in population surveys in areas of extreme deprivation

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Choudhury, Yasmin, Hussain, Iqbal, Parsons, Suzanne, Rahman, Anisur, Eldridge, Sandra and Underwood, Martin (2012) Methodological challenges and approaches to improving response rates in population surveys in areas of extreme deprivation. Primary Health Care Research & Development, Volume 13 (Number 03). pp. 211-218. doi:10.1017/S1463423611000466 ISSN 1463-4236.

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Official URL: http://dx.doi.org/10.1017/S1463423611000466

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Abstract

Background Achieving good response rates to population surveys from hard to reach groups in deprived areas can be challenging.
Aim To explore and compare different approaches to improving response rates in an economically deprived multicultural area.
Method Following a lower than anticipated response rate in a pilot study for a postal questionnaire survey of chronic pain (79/653 (12%)), we conducted a second pilot involving a shorter postal survey and separate collection of more detailed information in a waiting room survey. The second postal survey used a shorter questionnaire, telephone data collection from non-responders by study team members rather than telephone reminders from practice receptionists, and involved a nested randomised-controlled trial (RCT) of hand-addressed versus printed-address envelopes. Both pilots involved subjects randomly selected from the practice registers.
Results The second pilot postal survey using shorter questionnaires yielded considerably more responses (240/642 (37%)). Our RCT showed that hand-addressed envelopes achieved a slightly higher response rate although not large enough to justify its use in our main study. The waiting room survey was successful in collecting more detailed data from lengthy questionnaires.
Conclusion A range of methods of questionnaire administration may be required when conducting a survey with a hard to reach group in a deprived and ethnically diverse population. Postal and telephone administration can be used to collect a small amount of data. Face-to-face administration and recruitment can be successful for longer questionnaires.

Item Type: Journal Article
Divisions: Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences
Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School
Journal or Publication Title: Primary Health Care Research & Development
Publisher: Cambridge University Press
ISSN: 1463-4236
Official Date: July 2012
Dates:
DateEvent
July 2012Published
Volume: Volume 13
Number: Number 03
Page Range: pp. 211-218
DOI: 10.1017/S1463423611000466
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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