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Portraying managerial dynamic capabilities : a case study in the fast-moving consumer goods industry

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Kunc, Martin (2007) Portraying managerial dynamic capabilities : a case study in the fast-moving consumer goods industry. International Journal of Learning and Intellectual Capital, Volume 4 (Number 1/2). pp. 92-110. doi:10.1504/IJLIC.2007.013825 ISSN 1479-4853.

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Official URL: http://dx.doi.org/10.1504/IJLIC.2007.013825

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Abstract

This paper presents a case study describing the managerial dynamic capabilities of a firm in the highly competitive fast-moving consumer goods industry and their effects in the performance of the firm and the industry. Managerial dynamic capabilities are processes of managerial decision-making, extending throughout the firm, to determine which particular resources managers identify as strategically important and how they build them. The case study, which was developed with a management team during a period of one year, involved a detailed analysis of the resources perceived strategically relevant and the operating policies aimed at maintaining an adequate balance of the set of key resources. In other words, this paper describes what Winter (2003) defines as 'how we earn our living now' or 'zero-level' capabilities.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Warwick Business School > Operational Research & Management Sciences
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Management -- Research , Operations research, Consumers -- Research, Industrial organization
Journal or Publication Title: International Journal of Learning and Intellectual Capital
Publisher: Inderscience Publishers
ISSN: 1479-4853
Official Date: 2007
Dates:
DateEvent
2007Published
Volume: Volume 4
Number: Number 1/2
Page Range: pp. 92-110
DOI: 10.1504/IJLIC.2007.013825
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 25 December 2015
Date of first compliant Open Access: 25 December 2015
Funder: London Business School (LBS)

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