Brandes, Leif, Franck, Egon and Theiler, Philipp (2013) The group size and loyalty of football fans : a two-stage estimation procedure to compare customer potentials across teams. Journal of the Royal Statistical Society: Series A (Statistics in Society) , Volume 176 (Number 2). pp. 347-369. doi:10.1111/j.1467-985X.2011.01033.x

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Abstract

The paper presents estimation results on the size and loyalty of sport teams’ supporter groups in professional German football. Based on a novel two-stage estimation procedure, we find clear evidence for heterogeneity across teams. In the first stage, a random-utility model for a representative consumer is modelled and fitted to more than 1700 matches over the seasons 1996–2001. In the second step, attendance probabilities are predicted for the seasons 2002–2003 to estimate group sizes. A team's group size is positively correlated with its memberships (inline image.61; p<0.01), fan clubs (inline image.59; p<0.01) and merchandizing revenues (inline image.49; p<0.05). Noteworthy is that no similar correlations can be found for a team's home town population which has been the standard measure for market size in applied work so far.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal of the Royal Statistical Society: Series A (Statistics in Society)
Publisher:	Wiley-Blackwell Publishing Ltd.
ISSN:	0964-1998
Official Date:	February 2013
Dates:	Date Event February 2013 Published
Volume:	Volume 176
Number:	Number 2
Page Range:	pp. 347-369
DOI:	10.1111/j.1467-985X.2011.01033.x
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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