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A study of cultural influence in automotive HMI : measuring correlation between culture and HMI usability
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Khan, Tawhid and Williams, M. A. (Mark A.) (2014) A study of cultural influence in automotive HMI : measuring correlation between culture and HMI usability. SAE International Journal of Passenger Cars - Electronic and Electrical Systems, Volume 7 (Number 2). doi:10.4271/2014-01-0263 ISSN 1946-4614.
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Official URL: http://dx.doi.org/10.4271/2014-01-0263
Abstract
This paper describes a comparative study aimed at identifying cultural differences in automotive-HMI usability. This was part of a larger research to investigate in depth the problems users experience with vehicle-HMI in emerging-regions and help in the development of HMI design guidelines to include cultural consideration. Culture is recognised as a significant influence on user behaviour, as it correlates with certain preferences and abilities. A system may be fully usable for one group of users and environmental conditions but totally unsuitable for another. Even if a conscientious engineer designs a proper human-machine-interface for use in a given environment, the designer is often unable to foresee effects of a different culture on vehicle's HMI usability. Culture has different patterns of social behaviour and interaction which have led many researchers to develop cultural-models to describe these differences. With these in mind, current focus of this study seeks to address three interrelated questions, 1) Are there elements within automotive-HMI that can be identified as culturally specific? 2) Does culture influences user usability performances and how or if cultural-model can be applied to explain the findings? 3) How cultural-model can assist in understanding cross-cultural differences in automotive-HMI usability. This study is based on Hofstede cultural-model. The research assessed their application in cross-cultural differences and applicability in automotive-HMI. To identify cultural sensitive design elements for usability and universal access, systematic usability experimentation was performed in a vehicle-HMI-system. The result showed different cultural groups have different behavioural tendencies and performances while using HMI in a vehicle.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Journal or Publication Title: | SAE International Journal of Passenger Cars - Electronic and Electrical Systems | ||||
Publisher: | S A E Inc. | ||||
ISSN: | 1946-4614 | ||||
Official Date: | 1 April 2014 | ||||
Dates: |
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Volume: | Volume 7 | ||||
Number: | Number 2 | ||||
DOI: | 10.4271/2014-01-0263 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
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