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Playing to the gallery : myth, method and complexity in the creative process

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Bilton, Chris (2013) Playing to the gallery : myth, method and complexity in the creative process. In: Thomas, Kerry and Chan, Janet, (eds.) Handbook Of Research On Creativity. Cheltenham: Edward Elgar Publishing , pp. 125-137. ISBN 9780857939807

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Abstract

Cognitive theories of creativity highlight the complexity of creative processes and suggest that artists succeed in reconciling very different, even contradictory, ways of thinking and frames of reference in their work. Yet in the presentation of creative practice, artists are often complicit in the selective misrepresentation of their own work by markets and institutions. These selective misreadings of the creative process disconnect the creative act and the creative person from the contexts which give them meaning and value, resulting in a simplified, individualised portrait of the artist's work.

The chapter begins by reconsidering Raymond Williams' concept of culture as 'structure of feeling'. In the shift from 'cultural' to 'creative' industries, we are in danger of overlooking the important interaction between individual talent and collective cultural values highlighted by Williams. This shift will be considered in relation to the political rhetoric of the 'creative industries', the commercial imperatives of branding individual artists, and the self-doubt and evasiveness of individual artists. Finally the chapter will consider how partial representations of artistic creativity influence our perceptions of innovation, and how 'myths' of creativity distort our understanding of cultural change.

Item Type: Book Item
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Arts > Theatre, Performance and Cultural Policy Studies > Centre for Cultural Policy Studies
Library of Congress Subject Headings (LCSH): Creative ability
Publisher: Edward Elgar Publishing
Place of Publication: Cheltenham
ISBN: 9780857939807
Book Title: Handbook Of Research On Creativity
Editor: Thomas, Kerry and Chan, Janet
Official Date: 2013
Dates:
DateEvent
2013Published
Number of Pages: 584
Page Range: pp. 125-137
Status: Peer Reviewed
Publication Status: Published
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