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MyAds : a social adaptive system for online advertisement from hypotheses to implementation
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Al Qudah, Dana, Cristea, Alexandra I., Shi, Lei , Al-Sayyed, Rizik M. H. and Obeidah, Amer (2014) MyAds : a social adaptive system for online advertisement from hypotheses to implementation. In: International Conference on e-Business and e-Government (ICBG 2014), Zurich, Switzerland, 13-14 Jan 2015 pp. 1-7. (Unpublished)
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Official URL: http://www.waset.org/conference/2015/01/zurich/ICB...
Abstract
Online advertisement is one of the major incomes for many companies; it has a role in the overall business flow and affects the consumer behavior directly. Unfortunately most users tend to block their ads or ignore them. MyAds is a social adaptive hypermedia system for online advertising and its main goal is to explore how to make online ads more acceptable. In order to achieve such a goal, various technologies and techniques are used. This paper presents a theoretical framework as well as the system architecture for MyAds that was designed based on a set of hypotheses and an exploratory study. The system then was implemented and a pilot experiment was conducted to validate it. The main outcomes suggest that the system has provided personalized ads for users. The main implications suggest that the system can be used for further testing and validating.
| Item Type: | Conference Item (Paper) | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software |
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| Divisions: | Faculty of Science, Engineering and Medicine > Science > Computer Science | ||||
| Library of Congress Subject Headings (LCSH): | Internet advertising, Social media | ||||
| Official Date: | June 2014 | ||||
| Dates: |
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| Page Range: | pp. 1-7 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Unpublished | ||||
| Date of first compliant deposit: | 28 July 2016 | ||||
| Date of first compliant Open Access: | 28 July 2016 | ||||
| Embodied As: | 1 | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | International Conference on e-Business and e-Government (ICBG 2014) | ||||
| Type of Event: | Conference | ||||
| Location of Event: | Zurich, Switzerland | ||||
| Date(s) of Event: | 13-14 Jan 2015 |
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