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From goods to solutions : how does the content of an offering affect network configuration?
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Chakkol, Mehmet, Johnson, Mark, Raja, Jawwad and Raffoni, Anna (2014) From goods to solutions : how does the content of an offering affect network configuration? International Journal of Physical Distribution & Logistics Management, Volume 44 (Number 1/2). pp. 132-154. doi:10.1108/IJPDLM-03-2013-0064 ISSN 0960-0035.
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Official URL: http://dx.doi.org/10.1108/IJPDLM-03-2013-0064
Abstract
Purpose
– This paper aims to adopt service-dominant logic (SDL) to empirically explore network configurations resulting from the provision of goods, goods and services, and solutions.
Design/methodology/approach
– This paper uses a single, in-depth, exploratory case study in a truck manufacturer and its supply network. An abductive approach is adopted. In total, 54 semi-structured interviews were conducted.
Findings
– Three value propositions are clearly discernible within the truck provider. These range from a truck to a “solution”. These propositions have different supply network configurations: dyadic, triadic and tetradic. The extent to which different network actors contribute to value co-creation varies across the offerings.
Research limitations/implications
– This paper is based on a single, in-depth case study developed in one industrial context. Whilst this represents an appropriate approach given the exploratory nature of the study, further empirical investigation is needed across different industries.
Originality/value
– This paper is one of the first to empirically examine supply networks using SDL. A rich understanding of the challenges faced by a truck manufacturer in providing different value propositions and the resulting network configurations are discussed. In so doing, evidence is provided of a more complex, tetradic network configuration for solutions, with varying degrees of interplay between actors in the flow of operand and operant resources to create value.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Journal or Publication Title: | International Journal of Physical Distribution & Logistics Management | ||||
Publisher: | http://www.wbs.ac.uk/ | ||||
ISSN: | 0960-0035 | ||||
Official Date: | 2014 | ||||
Dates: |
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Volume: | Volume 44 | ||||
Number: | Number 1/2 | ||||
Page Range: | pp. 132-154 | ||||
DOI: | 10.1108/IJPDLM-03-2013-0064 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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