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Value definitions and consumer consciousness
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Wakenshaw, Susan Y. L., Phillips, Laura and Ng, Irene C. L. (2014) Value definitions and consumer consciousness. Working Paper. Coventry: Warwick Manufacturing Group. WMG Service Systems Research Group Working Paper Series (Number 06/14).
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WRAP_Wakenshaw_1073733-wmg-041214-wp28_value_definitions_and_customer_consciousness.pdf - Other - Requires a PDF viewer. Download (478Kb) | Preview |
Official URL: http://www2.warwick.ac.uk/fac/sci/wmg/research/bus...
Abstract
This paper contributes to the understanding of value within the service science and management literature, a literature that currently defines and measures value in various ways, making assumptions about how value is created and judged. We present this paper in two parts: in the first, we reprise six core themes of value understanding in the management literature, highlighting their implicit philosophical, chronological and consciousness assumptions; in the second, we elaborate on consciousness and discuss the implications of a consciousness assumption on the understanding of value in Service Science and management literature in general.
By applying theories on information processing, we reinterpret two types of value consciousness: a phenomenal and an access consciousness. We propose that different information processing systems are in operation in a phenomenal consciousness of value (active in the raw experience) than in an access consciousness of value (active pre- or post-experience). In so doing, suggesting consumer consciousness of value is different at consumption than at choice, and challenging the consciousness assumption implicit in the extant value literature.
Item Type: | Working or Discussion Paper (Working Paper) | ||||
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Subjects: | T Technology > T Technology (General) | ||||
Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Library of Congress Subject Headings (LCSH): | Management science, Value, Consumer behavior | ||||
Series Name: | WMG Service Systems Research Group Working Paper Series | ||||
Publisher: | Warwick Manufacturing Group | ||||
Place of Publication: | Coventry | ||||
ISSN: | 2049-4297 | ||||
Official Date: | December 2014 | ||||
Dates: |
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Number: | Number 06/14 | ||||
Institution: | University of Warwick | ||||
Status: | Not Peer Reviewed |
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