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Advertising, price and quality in self–regulating professions : a survey
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Love, James H. and Stephen, Frank H. (1996) Advertising, price and quality in self–regulating professions : a survey. International Journal of the Economics of Business, Volume 3 (Number 2). pp. 227-248. doi:10.1080/758528455
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Official URL: http://dx.doi.org/10.1080/758528455
Abstract
This paper surveys the theoretical and empirical literature on the relationship between advertising, fees and quality in the self–regulating professions. Much of the literature is derived from the perspective of advertising as an information–enhancing device, helping to reduce the information asymmetry between professional and client. This is consistent with the majority of the empirical studies which suggest that advertising tends to have a downward effect on professional fees, with little if any adverse effect on quality. There are, however, important issues of method and measurement which may lessen the force of this conclusion
| Item Type: | Journal Article | ||||||
|---|---|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Economics Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | International Journal of the Economics of Business | ||||||
| Publisher: | Routledge | ||||||
| ISSN: | 1357-1516 | ||||||
| Official Date: | 1996 | ||||||
| Dates: |
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| Volume: | Volume 3 | ||||||
| Number: | Number 2 | ||||||
| Page Range: | pp. 227-248 | ||||||
| DOI: | 10.1080/758528455 | ||||||
| Status: | Peer Reviewed | ||||||
| Publication Status: | Published | ||||||
| Access rights to Published version: | Restricted or Subscription Access |
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