Love, James H. and Stephen, Frank H. (1996) Advertising, price and quality in self–regulating professions : a survey. International Journal of the Economics of Business, Volume 3 (Number 2). pp. 227-248. doi:10.1080/758528455 ISSN 1357-1516.

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Abstract

This paper surveys the theoretical and empirical literature on the relationship between advertising, fees and quality in the self–regulating professions. Much of the literature is derived from the perspective of advertising as an information–enhancing device, helping to reduce the information asymmetry between professional and client. This is consistent with the majority of the empirical studies which suggest that advertising tends to have a downward effect on professional fees, with little if any adverse effect on quality. There are, however, important issues of method and measurement which may lessen the force of this conclusion

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Economics Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	International Journal of the Economics of Business
Publisher:	Routledge
ISSN:	1357-1516
Official Date:	1996
Dates:	Date Event 1996 Published 27 May 2011 Available
Volume:	Volume 3
Number:	Number 2
Page Range:	pp. 227-248
DOI:	10.1080/758528455
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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