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How to make loss aversion disappear and reverse : tests of the decision by sampling origin of loss aversion
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Walasek, Lukasz and Stewart, Neil (2015) How to make loss aversion disappear and reverse : tests of the decision by sampling origin of loss aversion. Journal of Experimental Psychology : General, Volume 144 (Number 1). pp. 7-11. doi:10.1037/xge0000039
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Official URL: http://dx.doi.org/10.1037/xge0000039
Abstract
One of the most robust empirical findings in the behavioral sciences is loss aversion—the finding that losses loom larger than gains. We offer a new psychological explanation of the origins of loss aversion in which loss aversion emerges from differences in the distribution of gains and losses people experience. In 4 experiments, we tested this proposition by manipulating the range of gains and losses that individuals saw during the process of eliciting their loss aversion. We were able to find loss aversion, loss neutrality, and even the reverse of loss aversion.
| Item Type: | Journal Article | ||||||||||
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| Subjects: | B Philosophy. Psychology. Religion > BF Psychology | ||||||||||
| Divisions: | Faculty of Science > Psychology | ||||||||||
| Library of Congress Subject Headings (LCSH): | Loss aversion, Decision making | ||||||||||
| Journal or Publication Title: | Journal of Experimental Psychology : General | ||||||||||
| Publisher: | American Psychological Association | ||||||||||
| ISSN: | 0096-3445 | ||||||||||
| Official Date: | February 2015 | ||||||||||
| Dates: |
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| Date of first compliant deposit: | 28 December 2015 | ||||||||||
| Volume: | Volume 144 | ||||||||||
| Number: | Number 1 | ||||||||||
| Number of Pages: | 5 | ||||||||||
| Page Range: | pp. 7-11 | ||||||||||
| DOI: | 10.1037/xge0000039 | ||||||||||
| Status: | Peer Reviewed | ||||||||||
| Publication Status: | Published | ||||||||||
| Access rights to Published version: | Open Access | ||||||||||
| Funder: | Economic and Social Research Council (Great Britain) (ESRC), Leverhulme Trust (LT) | ||||||||||
| Grant number: | ES/K002201/1 (ESRC), ES/K004948/1 (ESRC), RP2012-V-022 (LT) |
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