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How to make loss aversion disappear and reverse : tests of the decision by sampling origin of loss aversion

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Walasek, Lukasz and Stewart, Neil (2015) How to make loss aversion disappear and reverse : tests of the decision by sampling origin of loss aversion. Journal of Experimental Psychology : General, Volume 144 (Number 1). pp. 7-11. doi:10.1037/xge0000039 ISSN 0096-3445.

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Official URL: http://dx.doi.org/10.1037/xge0000039

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Abstract

One of the most robust empirical findings in the behavioral sciences is loss aversion—the finding that losses loom larger than gains. We offer a new psychological explanation of the origins of loss aversion in which loss aversion emerges from differences in the distribution of gains and losses people experience. In 4 experiments, we tested this proposition by manipulating the range of gains and losses that individuals saw during the process of eliciting their loss aversion. We were able to find loss aversion, loss neutrality, and even the reverse of loss aversion.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Science, Engineering and Medicine > Science > Psychology
Library of Congress Subject Headings (LCSH): Loss aversion, Decision making
Journal or Publication Title: Journal of Experimental Psychology : General
Publisher: American Psychological Association
ISSN: 0096-3445
Official Date: February 2015
Dates:
DateEvent
February 2015Published
8 December 2014Available
17 October 2014Accepted
2 July 2014Submitted
Volume: Volume 144
Number: Number 1
Number of Pages: 5
Page Range: pp. 7-11
DOI: 10.1037/xge0000039
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Open Access (Creative Commons)
Date of first compliant deposit: 28 December 2015
Date of first compliant Open Access: 28 December 2015
Funder: Economic and Social Research Council (Great Britain) (ESRC), Leverhulme Trust (LT)
Grant number: ES/K002201/1 (ESRC), ES/K004948/1 (ESRC), RP2012-V-022 (LT)

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