Walasek, Lukasz and Stewart, Neil (2015) How to make loss aversion disappear and reverse : tests of the decision by sampling origin of loss aversion. Journal of Experimental Psychology : General, Volume 144 (Number 1). pp. 7-11. doi:10.1037/xge0000039

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Abstract

One of the most robust empirical findings in the behavioral sciences is loss aversion—the finding that losses loom larger than gains. We offer a new psychological explanation of the origins of loss aversion in which loss aversion emerges from differences in the distribution of gains and losses people experience. In 4 experiments, we tested this proposition by manipulating the range of gains and losses that individuals saw during the process of eliciting their loss aversion. We were able to find loss aversion, loss neutrality, and even the reverse of loss aversion.

Item Type:	Journal Article
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Faculty of Science > Psychology
Library of Congress Subject Headings (LCSH):	Loss aversion, Decision making
Journal or Publication Title:	Journal of Experimental Psychology : General
Publisher:	American Psychological Association
ISSN:	0096-3445
Official Date:	February 2015
Dates:	Date Event February 2015 Published 8 December 2014 Available 17 October 2014 Accepted 2 July 2014 Submitted
Volume:	Volume 144
Number:	Number 1
Number of Pages:	5
Page Range:	pp. 7-11
DOI:	10.1037/xge0000039
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Open Access
Funder:	Economic and Social Research Council (Great Britain) (ESRC), Leverhulme Trust (LT)
Grant number:	ES/K002201/1 (ESRC), ES/K004948/1 (ESRC), RP2012-V-022 (LT)

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