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Non-parametric estimation of the individual's utility map

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Noguchi, Takao, Sanborn, Adam N. and Stewart, Neil (2013) Non-parametric estimation of the individual's utility map. In: COGSCI 2013 : Thirty-fifth annual conference of the Cognitive Science Society, Berlin, Germany, 31 Jul - 3 Aug 2013. Published in: Proceedings of the Thirty-Fifth Annual Conference of the Cognitive Science Society pp. 3145-3150. ISBN 9780976831891.

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Official URL: http://mindmodeling.org/cogsci2013/

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Abstract

Models of risky choice have attracted much attention in behavioural economics. Previous research has repeatedly demonstrated that individuals' choices are not well explained by expected utility theory, and a number of alternative models have been examined using carefully selected sets of choice alternatives. The model performance however, can depend on which choice alternatives are being tested. Here we develop a non-parametric method for estimating the utility map over the wide range of choice alternatives. The estimated maps are compared against the three of the most well-known models of risky choice: expected utility theory, cumulative prospect theory, and the transfer of attention exchange model. Model comparison indicates that cumulative prospect theory provides a better prediction of individuals' choices, but the estimated maps show that the overall shape of utility map is different from what the model predicts.

Item Type: Conference Item (Paper)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Science, Engineering and Medicine > Science > Psychology
Library of Congress Subject Headings (LCSH): Choice (Psychology) -- Mathematical models
Journal or Publication Title: Proceedings of the Thirty-Fifth Annual Conference of the Cognitive Science Society
Publisher: Cognitive Science Society
ISBN: 9780976831891
Editor: Knauff, M. and Pauen, M. and Sebanz , N. and Wachsmuth , I.
Official Date: 2013
Dates:
DateEvent
2013Available
Page Range: pp. 3145-3150
Status: Peer Reviewed
Publication Status: Published
Date of first compliant deposit: 28 July 2016
Date of first compliant Open Access: 28 July 2016
Conference Paper Type: Paper
Title of Event: COGSCI 2013 : Thirty-fifth annual conference of the Cognitive Science Society
Type of Event: Conference
Location of Event: Berlin, Germany
Date(s) of Event: 31 Jul - 3 Aug 2013

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