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New product introduction : follower firm timing behaviour
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Dacko, Scott G., Stoneman, Paul and Kastrinaki, Zafeira (2015) New product introduction : follower firm timing behaviour. Economics of Innovation and New Technology . ISSN 1043-8599 (Submitted)
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Official URL: http://www.tandfonline.com/toc/GEIN20/current#.VNj...
Abstract
A multidisciplinary perspective is taken to the analysis of data upon the follower firm timing behaviour of 99 “non-pioneering” firms introducing low fat products into U.S. food markets, encompassing extant approaches in marketing, economic and managerial literatures. The payoffs to followers are considered to be related to demand growth, the extent of competition, early mover advantages, firm characteristics, and risk and entry cost reductions. The propensity of firms to react to these potential payoffs is considered as involving four sequential stages and determined by organisational characteristics. The findings suggest: (i) follower firms vary in the rate at which they ultimately move through each and all of the stages identified; (ii) there is evidence that firm characteristics, time and previous entry (although not simply) impact upon the speed of market entry by firms reflecting the various influences on payoffs identified; and (iii) speeds of reaction are related to firms’ abilities to internalize external market developments.
| Item Type: | Submitted Journal Article | ||||
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| Subjects: | H Social Sciences > HB Economic Theory | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | New products, Competition, Time to market (New products) | ||||
| Journal or Publication Title: | Economics of Innovation and New Technology | ||||
| Publisher: | Routledge | ||||
| ISSN: | 1043-8599 | ||||
| Official Date: | 2015 | ||||
| Dates: |
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| Identifier: | 10.1080/10438599.2015.1017262 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Submitted | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| URI: | http://wrap.warwick.ac.uk/id/eprint/66255 |
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