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The materiality of method : the case of the Mass Observation Archive

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Moor, Liz and Uprichard, Emma (2014) The materiality of method : the case of the Mass Observation Archive. Sociological Research Online, Volume 19 (Number 3). pp. 1-11. doi:10.5153/sro.3379 ISSN 1360-7804.

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Official URL: http://dx.doi.org/10.5153/sro.3379

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Abstract

The Mass Observation Archive presents numerous methodological issues for social researchers. The data are idiosyncratic, difficult to analyze, and the sample design is nonsystematic. Such issues seriously challenge conventional social research protocols. This article highlights a further characteristic of the archive: its unwieldy materiality. Focusing on the sensory experiences of the archive and its particular type of data, the article shows how the experience of getting 'dirty with data' plays a real and dynamic part of conducting Mass Observation research. Building on these observations, and drawing on two recent projects that have used the Archive, we reflect on the extent to which these issues are genuinely methodologically problematic, and how far the materiality of method and the sensuousness of data play a part in other research sites and methodological approaches too. In doing so, we emphasize the physical and logistical practicalities involved in engaging with all kinds of data, and highlight the opportunities as well as the constraints that these pose. We draw attention to the sensuous 'cues' and 'hints' offered by the Archive's materiality, and explore different ways of responding to these and their likely implications for the type and status of outputs produced. Finally, we consider the implications of our discussion for possible future attempts to digitize the contents of the Archive.

Item Type: Journal Article
Divisions: Faculty of Social Sciences > Centre for Interdisciplinary Methodologies
Journal or Publication Title: Sociological Research Online
Publisher: Sage Publications Ltd.
ISSN: 1360-7804
Official Date: 1 September 2014
Dates:
DateEvent
1 September 2014Published
15 August 2014Available
4 June 2014Accepted
17 September 2013Submitted
Volume: Volume 19
Number: Number 3
Page Range: pp. 1-11
DOI: 10.5153/sro.3379
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Open Access (Creative Commons)

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