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Resilient design for community safety and terror-resistant cities
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Coaffee, Jon, Moore, C., Bosher, L. and Fletcher, D. (2008) Resilient design for community safety and terror-resistant cities. Proceedings of the ICE - Municipal Engineer, Volume 161 (Number 2). pp. 103-110. doi:10.1680/muen.2008.161.2.103 ISSN 0965-0903.
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Official URL: http://dx.doi.org/10.1680/muen.2008.161.2.103
Abstract
While it may take many years to build up a successful place brand, it can take considerably less time to damage this positive image of a locale through the generation of overtly negative perceptions. The potential of perceptions of security to protect a brand, or insecurity to damage a brand, is increasingly being given attention. In the contemporary political and economic climate perhaps nothing potentially damages a place brand more than portrayed images of insecurity, connected to high crime rates, the threat of terror attack or risk from catastrophic natural disaster. On the other hand, if we reverse this branding logic, we can see how the active promotion of security, and attempts to disguise, downplay or lessen the impact of insecurity traits, can emerge as vital attributes for branding and marketing in certain place-based contexts. Amidst an almost constant stream of government announcements and media headlines purporting to highlight the omnipresent risk that society now faces and the culture of ambient fear this engenders, emerging safety concerns and security threats are, we argue, rapidly unlocking the potential for security to become a key selling point in the practice of place branding. The marker of security has become a scarce commodity, and most states and cities compete for it in the collective mind of a global audience. Moreover, being recognised as a provider of security (a prize vied for by actors like the US, NATO, as well as the European Union) offers concomitant authority and credibility. In this sense, what we might refer to as ‘security branding’ adds value to, or at least reconfigures, existing brand images, and creates Unique Selling Points (USP's) for political actors and place.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Centre for the Study of Globalisation and Regionalisation | ||||
Journal or Publication Title: | Proceedings of the ICE - Municipal Engineer | ||||
Publisher: | I C E Publishing | ||||
ISSN: | 0965-0903 | ||||
Official Date: | 2008 | ||||
Dates: |
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Volume: | Volume 161 | ||||
Number: | Number 2 | ||||
Page Range: | pp. 103-110 | ||||
DOI: | 10.1680/muen.2008.161.2.103 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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