UNSPECIFIED. (2005) The RELQUAL scale: a measure of relationship quality in export market ventures. JOURNAL OF BUSINESS RESEARCH, 58 (8). pp. 1040-1048. ISSN 0148-2963

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Abstract

In this article, the authors develop a new measurement scale (the RELQUAL scale) to assess the degree of relationship quality between the exporting firm and the importer. Relationship quality is presented as a high-order concept. Findings reveal that a better quality of the relationship results in a greater (1) amount of information sharing, (2) communication quality, (3) long-term orientation, as well as (4) satisfaction with the relationship. The four multi-item scales show strong evidence of reliability as well as convergent, discrimmant and nomological validity in a sample of British exporters. Findings also reveal that relationship quality is positively and significantly associated with export performance. Suggestions for applying the measure in future research are presented. (c) 2004 Elsevier Inc. All rights reserved.

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce
Journal or Publication Title:	JOURNAL OF BUSINESS RESEARCH
Publisher:	ELSEVIER SCIENCE INC
ISSN:	0148-2963
Date:	August 2005
Volume:	58
Number:	8
Number of Pages:	9
Page Range:	pp. 1040-1048
Identification Number:	10.1016/j.jbusres.2004.03.001
Publication Status:	Published
URI:	http://wrap.warwick.ac.uk/id/eprint/6769

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