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Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
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Mohajerani, Ali, Baptista, João and Nandhakumar, Joe (2015) Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran. Technological Forecasting and Social Change, Volume 95 . pp. 16-31. doi:10.1016/j.techfore.2014.06.008 ISSN 0040-1625.
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Official URL: http://dx.doi.org/10.1016/j.techfore.2014.06.008
Abstract
This paper explores the role of social media in importing logics across social contexts. It is based on an in-depth study of new high-tech small and medium enterprises (SMEs) and more established IT companies in Iran. We explore the process by which social media affordances interplay with forces of institutional entrepreneurship to create conditions for social change. More specifically we study the adoption in Iran of new business practices and models more commonly seen in other contexts, and relate this to the features of the platforms and the characteristics of a new generation of Iranian entrepreneurs. Drawing on institutional logics theory we conceptualize this process as one of transposition of logics in which dominant religious logics are challenged by market logics enabled by the mutual constitutional effects of human and material agencies. We suggest that three main mechanisms underpin this process: the discovery of practices from different institutional contexts, the appropriation of foreign practices, and the objectification of these practices. The study further contributes to the debate on the paradox of embedded agency and adds to the literature by providing a more integrated view of the role of social media in social change.
Item Type: | Journal Article | ||||||||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Innovation, Knowledge & Organisational Networks Research Unit Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Technological Forecasting and Social Change | ||||||||||
Publisher: | Elsevier Science BV | ||||||||||
ISSN: | 0040-1625 | ||||||||||
Official Date: | June 2015 | ||||||||||
Dates: |
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Volume: | Volume 95 | ||||||||||
Page Range: | pp. 16-31 | ||||||||||
DOI: | 10.1016/j.techfore.2014.06.008 | ||||||||||
Status: | Peer Reviewed | ||||||||||
Publication Status: | Published | ||||||||||
Access rights to Published version: | Restricted or Subscription Access |
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