Hodgkinson, Gerard P. (2015) Reflections on the interplay between cognition, action and outcomes in industries and business markets : what have we learned so far and where might we go next? Industrial Marketing Management, 48 . pp. 12-25. doi:10.1016/j.indmarman.2015.03.011 ISSN 0019-8501.

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Abstract

This essay traces the genesis and evolution of research pertaining to the interplay between cognition, action, and outcomes in industries and business markets and offers suggestions for the advancement of theory, research, and practice. Through a process of autobiographical self-reflection, covering the period from the mid-1980s–present, the author offers his views on developments and progress, first at a philosophical level, and then in terms of theory development and empirical advances, the development and application of methods for mapping actors' representations of strategic knowledge, and what this body of work has contributed and might contribute, going forward, to the design and evaluation of intervention tools and practices to aid strategic adaptation.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Industrial Marketing Management
Publisher:	Elsevier Ltd
ISSN:	0019-8501
Official Date:	July 2015
Dates:	Date Event July 2015 Published 24 April 2015 Available 4 March 2015 Accepted 3 September 2014 Submitted
Volume:	48
Page Range:	pp. 12-25
DOI:	10.1016/j.indmarman.2015.03.011
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Open Access (Creative Commons)

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