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Organizing for innovation in the digitized world

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Yoo, Youngjin, Boland, Richard J., Lyytinen, Kalle and Majchrzak, Ann (2012) Organizing for innovation in the digitized world. Organization Science, Volume 23 (Number 5). pp. 1398-1408. doi:10.1287/orsc.1120.0771 ISSN 1047-7039.

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Official URL: http://dx.doi.org/10.1287/orsc.1120.0771

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Abstract

Our era is one of increasingly pervasive digital technologies, which penetrate deeply into the very core of the products, services, and operations of many organizations and radically change the nature of product and service innovations. The fundamental properties of digital technology are reprogrammability and data homogenization. Together, they provide an environment of open and flexible affordances that are used in creating innovations characterized by convergence and generativity. An analysis of convergence and generativity observed in innovations with pervasive digital technologies reveals three traits: (1) the importance of digital technology platforms, (2) the emergence of distributed innovations, and (3) the prevalence of combinatorial innovation. Each of the six articles in this special issue relates to one or more of these three traits. In this essay, we explore the organizational research implications of these three digital innovation traits and identify research opportunities for organization science scholars. Examples from the articles in this special issue on organizing for innovation in the digitized world are used to demonstrate the kind of organizational scholarship that can faithfully reflect and inform innovation in a world of pervasive digital technologies.

Item Type: Journal Article
Divisions: Faculty of Social Sciences > Warwick Business School > Innovation, Knowledge & Organisational Networks Research Unit
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Organization Science
Publisher: Institute for Operations Research and the Management Sciences (I N F O R M S)
ISSN: 1047-7039
Official Date: 1 October 2012
Dates:
DateEvent
1 October 2012Published
Volume: Volume 23
Number: Number 5
Number of Pages: 10
Page Range: pp. 1398-1408
DOI: 10.1287/orsc.1120.0771
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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