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Macro-competitive context and diversification : the impact of macroeconomic growth and foreign competition
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Hautz, Julia, Mayer, Michael and Stadler, Christian (2014) Macro-competitive context and diversification : the impact of macroeconomic growth and foreign competition. Long Range Planning, 47 (6). pp. 337-352. doi:10.1016/j.lrp.2013.07.003
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Official URL: http://dx.doi.org/10.1016/j.lrp.2013.07.003
Abstract
This longitudinal study of large European firms (1993–2007) offers a conceptual model that explains how two key aspects of the macro-competitive environment, macroeconomic growth and foreign competition, shape product and international diversification. The results indicate that greater foreign competition reduces product diversification but fosters international diversification, while macroeconomic growth has a positive impact on product diversification and a negative one on international diversification. These findings suggest that managers have to set economy-wide, macro-competitive conditions alongside firm and industry-level considerations when making diversification strategy choices.
| Item Type: | Journal Article | ||||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Long Range Planning | ||||||
| Publisher: | Elsevier | ||||||
| ISSN: | 0024-6301 | ||||||
| Official Date: | 16 December 2014 | ||||||
| Dates: |
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| Volume: | 47 | ||||||
| Number: | 6 | ||||||
| Page Range: | pp. 337-352 | ||||||
| DOI: | 10.1016/j.lrp.2013.07.003 | ||||||
| Status: | Peer Reviewed | ||||||
| Publication Status: | Published |
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