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Macro-competitive context and diversification : the impact of macroeconomic growth and foreign competition

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Hautz, Julia, Mayer, Michael and Stadler, Christian (2014) Macro-competitive context and diversification : the impact of macroeconomic growth and foreign competition. Long Range Planning, 47 (6). pp. 337-352. doi:10.1016/j.lrp.2013.07.003

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Official URL: http://dx.doi.org/10.1016/j.lrp.2013.07.003

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Abstract

This longitudinal study of large European firms (1993–2007) offers a conceptual model that explains how two key aspects of the macro-competitive environment, macroeconomic growth and foreign competition, shape product and international diversification. The results indicate that greater foreign competition reduces product diversification but fosters international diversification, while macroeconomic growth has a positive impact on product diversification and a negative one on international diversification. These findings suggest that managers have to set economy-wide, macro-competitive conditions alongside firm and industry-level considerations when making diversification strategy choices.

Item Type: Journal Article
Divisions: Faculty of Social Sciences > Warwick Business School > Strategy & International Business
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Long Range Planning
Publisher: Elsevier
ISSN: 0024-6301
Official Date: 16 December 2014
Dates:
DateEvent
16 December 2014Published
21 October 2013Available
Volume: 47
Number: 6
Page Range: pp. 337-352
DOI: 10.1016/j.lrp.2013.07.003
Status: Peer Reviewed
Publication Status: Published

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