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Diagnosing organizational identity beliefs by eliciting complex, multimodal metaphors
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Jacobs, Claus D., Oliver, D. and Heracleous, Loizos Th. (2013) Diagnosing organizational identity beliefs by eliciting complex, multimodal metaphors. The Journal of Applied Behavioral Science, Volume 49 (Number 4). pp. 485-507. 23. doi:10.1177/0021886313485999 ISSN 0021-8863.
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Official URL: http://dx.doi.org/10.1177/0021886313485999
Abstract
The purpose of this article is to extend the organizational development diagnostics repertoire by advancing an approach that surfaces organizational identity beliefs through the elicitation of complex, multimodal metaphors by organizational members. We illustrate the use of such “Type IV” metaphors in a postmerger context, in which individuals sought to make sense of the implications of the merger process for the identity of their organization. This approach contributes to both constructive and discursive new organizational development approaches; and offers a multimodal way of researching organizational identity that goes beyond the dominant, mainly textual modality.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | Organizational change, Corporate culture -- metaphor | ||||
| Journal or Publication Title: | The Journal of Applied Behavioral Science | ||||
| Publisher: | Sage Publications, Inc. | ||||
| ISSN: | 0021-8863 | ||||
| Official Date: | December 2013 | ||||
| Dates: |
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| Volume: | Volume 49 | ||||
| Number: | Number 4 | ||||
| Page Range: | pp. 485-507 | ||||
| Article Number: | 23 | ||||
| DOI: | 10.1177/0021886313485999 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Funder: | Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung [Swiss National Science Foundation] (SNSF) | ||||
| Grant number: | PP139199 |
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