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Incorporating mitigating circumstances into reputation assessment
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Miles, Simon and Griffiths, Nathan (2015) Incorporating mitigating circumstances into reputation assessment. In: Koch, Fernando and Guttmann, Christian and Busquets, Didac, (eds.) Advances in Social Computing and Multiagent Systems. Communications in Computer and Information Science, 541 . Springer International Publishing, pp. 77-93. ISBN 9783319248042
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Official URL: http://dx.doi.org/10.1007/978-3-319-24804-2_6
Abstract
Reputation enables customers to select between providers, and balance risk against other aspects of service provision. For new providers that have yet to establish a track record, negative ratings can significantly impact on their chances of being selected. Existing work has shown that malicious or inaccurate reviews, and subjective differences, can be accounted for. However, an honest balanced review of service provision may still be an unreliable predictor of future performance if the circumstances differ. Specifically, mitigating circumstances may have affected previous provision. For example, while a delivery service may generally be reliable, a particular delivery may be delayed by unexpected flooding. A common way to ameliorate such effects is by weighting the influence of past events on reputation by their recency. In this paper, we argue that it is more effective to query detailed records of service provision, using patterns that describe the circumstances to determine the significance of previous interactions.
Item Type: | Book Item | ||||||
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Subjects: | H Social Sciences > HF Commerce | ||||||
Divisions: | Faculty of Science, Engineering and Medicine > Science > Computer Science | ||||||
Library of Congress Subject Headings (LCSH): | Electronic commerce, Reputation, Customer relations | ||||||
Series Name: | Communications in Computer and Information Science | ||||||
Journal or Publication Title: | Joint Proceedings of the 6th International Workshop on Collaborative Agents Research and Development (CARE) and the 2nd International Workshop on Multiagent Foundations of Social Computing (MFSC) | ||||||
Publisher: | Springer International Publishing | ||||||
ISBN: | 9783319248042 | ||||||
Book Title: | Advances in Social Computing and Multiagent Systems | ||||||
Editor: | Koch, Fernando and Guttmann, Christian and Busquets, Didac | ||||||
Official Date: | 15 November 2015 | ||||||
Dates: |
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Volume: | 541 | ||||||
Page Range: | pp. 77-93 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||
Description: | |||||||
Date of first compliant deposit: | 16 December 2015 | ||||||
Date of first compliant Open Access: | 16 December 2015 | ||||||
Funder: | Engineering and Physical Sciences Research Council (EPSRC) | ||||||
Grant number: | EP/M012654/1 (EPSRC), EP/M012662/1 (EPSRC) | ||||||
Conference Paper Type: | Paper | ||||||
Title of Event: | Second International Workshop on Multiagent Foundations of Social Computing | ||||||
Type of Event: | Workshop | ||||||
Location of Event: | Istanbul, Turkey | ||||||
Date(s) of Event: | 4-8 May 2015 |
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Incorporating mitigating circumstances into reputation assessment. (deposited 08 Apr 2015 15:45)
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