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The political dynamics of sustainable coffee : contested value regimes and the transformation of sustainability

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Levy, David, Reinecke, Juliane and Manning, Stephan (2016) The political dynamics of sustainable coffee : contested value regimes and the transformation of sustainability. Journal of Management Studies, 53 (3). pp. 364-401. doi:10.1111/joms.12144

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Official URL: http://dx.doi.org/10.1111/joms.12144

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Abstract

The global coffee sector has seen a transformation towards more ‘sustainable' forms of production, and, simultaneously, the continued dominance of mainstream coffee firms and practices. We examine this paradox by conceptualizing the underlying process of political corporate social responsibility (PCSR) as a series of long-term, multi-dimensional interactions between civil society and corporate actors, drawing from the neo-Gramscian concepts of hegemony and passive revolution. A longitudinal study of the evolution of coffee sustainability standards suggests that PCSR can be understood as a process of challenging and defending value regimes, within which viable configurations of economic models, normative-cultural values, and governance structures are aligned and stabilized. Specifically, we show how dynamics of moves and accommodations between challengers and corporate actors shape the practice and meaning of ‘sustainable' coffee. The results contribute to understanding the political dynamics of CSR as a dialectic process of ‘revolution/restoration', or passive revolution, whereby value regimes assimilate and adapt to potentially disruptive challenges, transforming sustainability practices and discourse.

Item Type: Journal Article
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social Sciences > Warwick Business School > Innovation, Knowledge & Organisational Networks Research Unit
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Social responsibility of business, Sustainability, Coffee industry
Journal or Publication Title: Journal of Management Studies
Publisher: Wiley-Blackwell Publishing, Inc.
ISSN: 0022-2380
Official Date: May 2016
Dates:
DateEvent
May 2016Published
11 August 2015Available
16 June 2015Accepted
Volume: 53
Number: 3
Page Range: pp. 364-401
DOI: 10.1111/joms.12144
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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