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Identifying limits of the product service system theory and the implications for innovation : international video entertainment company
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Macintyre, Mairi and Wang, Yuwei (2014) Identifying limits of the product service system theory and the implications for innovation : international video entertainment company. In: 21st EurOMA conference - operations management in an innovation economy, Palermo, Itlay, 20-25 Jun 2014
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Abstract
Servitisation can be an attractive prospect to organisations looking to diversify, or add value to, existing products. Servitisation literature and theories of radical and sustained innovation were reviewed and six key areas of benefits of moving towards a service model were identified. Cross-case comparison was conducted over four international media
entertainment companies, triangulated with an expert interview, to begin to identify limits of current trending theories in these domains and areas. One additional area of benefit was identified and areas for further research are scoped.
Item Type: | Conference Item (Paper) | ||||
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Official Date: | June 2014 | ||||
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Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Closed Access | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | 21st EurOMA conference - operations management in an innovation economy | ||||
Type of Event: | Conference | ||||
Location of Event: | Palermo, Itlay | ||||
Date(s) of Event: | 20-25 Jun 2014 | ||||
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