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Creating new markets in the digital economy : a theory of latent demand
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Ng, Irene C. L. (2014) Creating new markets in the digital economy : a theory of latent demand. In: 22nd Frontiers in Service Conference, Taiwan , 4-7 Jul 2013. Published in: Creating new markets in the digital economy value and worth ISBN 9781107627420.
An open access version can be found in:
Official URL: http://www.cambridge.org/gb/academic/subjects/mana...
Abstract
DescriptionContentsResourcesCoursesAbout the Authors
Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.
Item Type: | Conference Item (Paper) | ||||
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Journal or Publication Title: | Creating new markets in the digital economy value and worth | ||||
Publisher: | Cambridge University Press | ||||
ISBN: | 9781107627420 | ||||
Official Date: | February 2014 | ||||
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Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | 22nd Frontiers in Service Conference | ||||
Type of Event: | Conference | ||||
Location of Event: | Taiwan | ||||
Date(s) of Event: | 4-7 Jul 2013 | ||||
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Open Access Version: |
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