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Audience research and social media data : opportunities and challenges
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Procter, Rob, Voss, Alex and Lvov, Ilia (2015) Audience research and social media data : opportunities and challenges. Participations : journal of audience and reception studies, 12 (1). pp. 470-493.
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Official URL: http://www.participations.org/Volume%2012/Issue%20...
Abstract
The widespread adoption of social media platforms and other information and communication technology innovations not only pose new challenges for audience researchers but also provide exciting opportunities to re-invigorate audience research as an academic topic as well as a practical pursuit. In this paper, we outline some general methodological issues that arise when seeking to exploit these opportunities, drawing on our experiences of using Twitter as a resource for measuring audience engagement with the BBC World Service (BBCWS) in the context of global media events, specifically the London Olympic and Paralympic Games in 2012 and the Sochi Winter Olympic Games in 2014. We conclude by arguing that social media are not simply a new source of data about audiences but a new forum for unprecedented interaction and collaboration with the audience and, in this respect, they are phenomena to be studied in their own right.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Subjects: | Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software | ||||
| Divisions: | Faculty of Science > Computer Science | ||||
| Library of Congress Subject Headings (LCSH): | Social media, Big data, Microblogs | ||||
| Journal or Publication Title: | Participations : journal of audience and reception studies | ||||
| Publisher: | University of Wales. Department of Theatre, Film and Television Studies | ||||
| ISSN: | 1749-8716 | ||||
| Official Date: | May 2015 | ||||
| Dates: |
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| Volume: | 12 | ||||
| Number: | 1 | ||||
| Number of Pages: | 14 | ||||
| Page Range: | pp. 470-493 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Related URLs: |
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