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Creating new markets in the digital economy : value and worth
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Ng, Irene C. L. and Shi-Yin Ho, Elizabeth, eds. (2014) Creating new markets in the digital economy : value and worth. New York: Cambridge University Press. ISBN 9781107049352
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Official URL: http://www.worldcat.org/oclc/854541686
Abstract
Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new Read more...
| Item Type: | Book | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
| Publisher: | Cambridge University Press | ||||
| Place of Publication: | New York | ||||
| ISBN: | 9781107049352 | ||||
| Editor: | Ng, Irene C. L. and Shi-Yin Ho, Elizabeth | ||||
| Official Date: | 2014 | ||||
| Dates: |
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| Number of Pages: | 238 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published |
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