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Transitioning from goods dominant logic to service dominant logic : the case of Rolls-Royce
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Ng, Irene C. L. and Marlowe, S. (2011) Transitioning from goods dominant logic to service dominant logic : the case of Rolls-Royce. In: The 12th International Research Symposium on Service Excellence in Management (QUIS12), Cornell University, Ithaca, New York, 2-5 Jun 2011 (Unpublished)
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Item Type: | Conference Item (Paper) | ||||
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Official Date: | 2011 | ||||
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Status: | Peer Reviewed | ||||
Publication Status: | Unpublished | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | The 12th International Research Symposium on Service Excellence in Management (QUIS12) | ||||
Type of Event: | Conference | ||||
Location of Event: | Cornell University, Ithaca, New York | ||||
Date(s) of Event: | 2-5 Jun 2011 | ||||
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