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Communicational ambidexterity as a new capability to manage social media communication within organizations
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Huang, Jimmy C., Baptista, João and Newell, Susan (2015) Communicational ambidexterity as a new capability to manage social media communication within organizations. The Journal of Strategic Information Systems, 24 (2). pp. 49-64. doi:10.1016/j.jsis.2015.03.002 ISSN 09638687.
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Official URL: http://dx.doi.org/10.1016/j.jsis.2015.03.002
Abstract
Central to our inquiry is how organizations manage and accommodate conflicting demands in managing internal communication when they adopt social media that allows for more open and distributed communication. Drawing on ambidexterity theory we investigate and analyze the tensions and capabilities necessary to effectively manage two distinct types of internal communication (1) organizationally produced content and (2) user-generated content. We propose and unpack the concept of communicational ambidexterity to theorize the capability that enables organizations to accommodate and efficiently manage these two potentially conflicting modes of communication within organizations.
Item Type: | Journal Article | ||||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | The Journal of Strategic Information Systems | ||||||
Publisher: | Elsevier BV | ||||||
ISSN: | 09638687 | ||||||
Official Date: | June 2015 | ||||||
Dates: |
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Volume: | 24 | ||||||
Number: | 2 | ||||||
Page Range: | pp. 49-64 | ||||||
DOI: | 10.1016/j.jsis.2015.03.002 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access |
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