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How do consumers learn to extract utility from really new products?
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UNSPECIFIED (2004) How do consumers learn to extract utility from really new products? In: Conference of the Association-for-Consumer-Research (ACR 2003), Toronto, CANADA, OCT 08, 2003. Published in: ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI, 31 pp. 261-262. ISBN 0-915552-53-1. ISSN 0098-9258.
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Item Type: | Conference Item (UNSPECIFIED) | ||||
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Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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Series Name: | ADVANCES IN CONSUMER RESEARCH | ||||
Journal or Publication Title: | ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI | ||||
Publisher: | ASSOC CONSUMER RESEARCH | ||||
ISBN: | 0-915552-53-1 | ||||
ISSN: | 0098-9258 | ||||
Editor: | Kahn, BE and Luce, MF | ||||
Official Date: | 2004 | ||||
Dates: |
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Volume: | 31 | ||||
Number of Pages: | 2 | ||||
Page Range: | pp. 261-262 | ||||
Publication Status: | Published | ||||
Title of Event: | Conference of the Association-for-Consumer-Research (ACR 2003) | ||||
Location of Event: | Toronto, CANADA | ||||
Date(s) of Event: | OCT 08, 2003 |
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