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Supply chain management and marketing integration : an empirical study

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Juttner, U., Christopher, M. and Godsell, Janet (2008) Supply chain management and marketing integration : an empirical study. In: Logistics Research Network Annual Conference, University of Liverpool, UK, 10-12 Sep 2008

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Item Type: Conference Item (Paper)
Divisions: Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group)
Official Date: 2008
Dates:
DateEvent
2008Completion
Conference Paper Type: Paper
Title of Event: Logistics Research Network Annual Conference
Type of Event: Conference
Location of Event: University of Liverpool, UK
Date(s) of Event: 10-12 Sep 2008
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