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Cumulative growth in user-generated content production : evidence from Wikipedia

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Aaltonen, Aleksi and Seiler, Stephan (2016) Cumulative growth in user-generated content production : evidence from Wikipedia. Management Science, 62 (7). pp. 2054-2069. doi:10.1287/mnsc.2015.2253 ISSN 0025-1909.

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Official URL: http://dx.doi.org/10.1287/mnsc.2015.2253

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Abstract

Open content production platforms typically allow users to gradually create content and react to previous contributions. Using detailed edit-level data across a large number of Wikipedia articles, we investigate how past edits shape current editing activity. We find that cumulative past contributions, embodied by the current article length, lead to signifi- cantly more editing activity, while controlling for a host of factors such as popularity of the topic and platform-level growth trends. The magnitude of the effect is large; content growth over an eight-year period would have been 45% lower in its absence. Our findings suggest other open content production environments are likely to also benefit from similar cumulative growth effects. In the presence of such effects, managerial interventions that increase content are amplified because they trigger further contributions.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions: Faculty of Social Sciences > Warwick Business School > Information Systems & Management
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Wikis (Computer science), Social media, Web sites, Open source software, User-generated content
Journal or Publication Title: Management Science
Publisher: Institute for Operations Research and the Management Sciences (I N F O R M S)
ISSN: 0025-1909
Official Date: July 2016
Dates:
DateEvent
July 2016Published
30 October 2015Available
7 May 2015Accepted
29 May 2014Submitted
Volume: 62
Number: 7
Page Range: pp. 2054-2069
DOI: 10.1287/mnsc.2015.2253
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 19 January 2016
Date of first compliant Open Access: 30 October 2016
Open Access Version:
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