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Reflections on context in service research
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Voss, Christopher, Perks, Helen, Sousa, Rui, Witell, Lars and Wünderlich, Nancy (2016) Reflections on context in service research. Journal of Service Management, 27 (1). pp. 30-36. doi:10.1108/JOSM-04-2015-0115 ISSN 1757-5818.
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Official URL: http://dx.doi.org/10.1108/JOSM-04-2015-0115
Abstract
Purpose: To examine the nature of context and its implications for theory and research in service. Approach: This is a conceptual paper based on exploring existing research and theory related to context in service research. Findings: The characteristics of service make context both important and challenging, there is great contextual diversity in service research as reflected for example in ecosystems made up of multiple contextual variables. There is a need to identify the context specific nature of middle range theory and the contextual logic of general theory. We explore the challenges of context for service theory and how we might learn from theory in a particular context and test or adapt it in other contexts. Value: The findings of this paper are of value to researchers seeking to develop and justify theory in service research, (general, middle range or theory in use).
Item Type: | Journal Article | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Operations Management Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Service industries , Marketing, Social sciences -- Research | ||||
Journal or Publication Title: | Journal of Service Management | ||||
Publisher: | Emerald Group Publishing Ltd. | ||||
ISSN: | 1757-5818 | ||||
Official Date: | 21 March 2016 | ||||
Dates: |
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Volume: | 27 | ||||
Number: | 1 | ||||
Page Range: | pp. 30-36 | ||||
DOI: | 10.1108/JOSM-04-2015-0115 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Date of first compliant deposit: | 21 January 2016 | ||||
Date of first compliant Open Access: | 26 September 2017 |
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