Pettinger, Lynne (2015) Work, consumption and capitalism. London: Palgrave Macmillan. ISBN 9781137342805

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Abstract

Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices.

Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible?

Item Type:	Book
Subjects:	H Social Sciences > HM Sociology
Divisions:	Faculty of Social Sciences > Sociology
Library of Congress Subject Headings (LCSH):	Consumption (Economics) -- Social aspects, Capitalism -- Social aspects, Marketing -- Social aspects, Work -- Social aspects
Publisher:	Palgrave Macmillan
Place of Publication:	London
ISBN:	9781137342805
Official Date:	December 2015
Dates:	Date Event December 2015 Published
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Related URLs:	Publisher

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