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The down side of choice : having a choice benefits enjoyment but at a cost to efficiency and time in visual search
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Kunar, Melina A., Ariyabandu, Surani and Jami, Zaffran (2016) The down side of choice : having a choice benefits enjoyment but at a cost to efficiency and time in visual search. Attention, Perception and Psychophysics, 78 (3). pp. 736-741. doi:10.3758/s13414-016-1062-2 ISSN 1943-3921 .
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Official URL: http://dx.doi.org/10.3758/s13414-016-1062-2
Abstract
The efficiency of how people search for an item in visual search has, traditionally, been thought to depend on bottom-up or top-down guidance cues. However, recent research has shown that the rate people visually search through a display is also affected by cognitive strategies. This paper investigates the role of choice in visual search, by asking whether giving people a choice alters both preference for a cognitively neutral task and search behaviour. Two visual search conditions were examined: one where participants were given a choice of visual search task (the Choice condition) and one where participants did not have a choice (the No Choice condition). The results found that participants in the Choice condition rated the task as both more enjoyable and likeable than participants in the No Choice condition. However, despite their preferences, actual search performance in the Choice condition was slower and less efficient compared to the No Choice condition (Experiment 1). Experiment 2 showed that the difference in search performance between the Choice and No Choice conditions disappeared when central executive processes became occupied with a task-switching task. The data concur with a choice impaired hypothesis of search where having a choice leads to more motivated, active search involving executive processes.
Item Type: | Journal Article | ||||||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology | ||||||||
Divisions: | Faculty of Science, Engineering and Medicine > Science > Psychology | ||||||||
Library of Congress Subject Headings (LCSH): | Choice (Psychology), Cognitive psychology | ||||||||
Journal or Publication Title: | Attention, Perception and Psychophysics | ||||||||
Publisher: | Springer | ||||||||
ISSN: | 1943-3921 | ||||||||
Official Date: | 2016 | ||||||||
Dates: |
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Volume: | 78 | ||||||||
Number: | 3 | ||||||||
Number of Pages: | 22 | ||||||||
Page Range: | pp. 736-741 | ||||||||
DOI: | 10.3758/s13414-016-1062-2 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 26 February 2016 | ||||||||
Date of first compliant Open Access: | 26 February 2016 |
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