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Indirect learning : how emerging-market firms grow in developed markets
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Banerjee, Sourindra, Prabhu, Jaideep C. and Chandy, Rajesh K. (2015) Indirect learning : how emerging-market firms grow in developed markets. Journal of Marketing, 79 (1). pp. 10-28. doi:10.1509/jm.12.0328 ISSN 0022-2429.
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Official URL: http://dx.doi.org/10.1509/jm.12.0328
Item Type: | Journal Article | ||||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Journal of Marketing | ||||||
Publisher: | Amer Marketing Assn | ||||||
ISSN: | 0022-2429 | ||||||
Official Date: | January 2015 | ||||||
Dates: |
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Volume: | 79 | ||||||
Number: | 1 | ||||||
Page Range: | pp. 10-28 | ||||||
DOI: | 10.1509/jm.12.0328 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published |
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