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ANP application for evaluating Turkish mobile communication operators
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Tosun, Onur, Gungor, Anıl and Topcu, Y. Ilker (2008) ANP application for evaluating Turkish mobile communication operators. Journal of Global Optimization, 42 (2). pp. 313-324. doi:10.1007/s10898-007-9257-7 ISSN 0925-5001.
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Official URL: http://dx.doi.org/10.1007/s10898-007-9257-7
Abstract
The proposed decision model, based on Analytic Network Process (ANP), has been developed in order to determine the dynamics of the Global System for Mobile Communications (GSM) market. In accordance with the sequence of ANP, first of all, the problem was structured and modeled. At the next step, a quantitative analysis was conducted with the customers in order to assess the importance of the related factors and forecast the market shares of the Turkish mobile communication operators. The forecasted market share values were compared with actual ones for the validation of the decision model. The assessed importance of the factors in a valid model would be a potential competitive advantage for the mobile operators.
Item Type: | Journal Article | ||||||
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||
Journal or Publication Title: | Journal of Global Optimization | ||||||
ISSN: | 0925-5001 | ||||||
Official Date: | October 2008 | ||||||
Dates: |
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Volume: | 42 | ||||||
Number: | 2 | ||||||
Page Range: | pp. 313-324 | ||||||
DOI: | 10.1007/s10898-007-9257-7 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access |
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