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Few companies actually succeed at going global
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Stadler, Christian, Mayer, M. and Hautz, J. (2015) Few companies actually succeed at going global. Harvard Business Review . ISSN 0017-8012.
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Official URL: https://hbr.org/2015/03/few-companies-actually-suc...
Abstract
We all like to learn from the best. So when it comes to growth itโs tempting to take global high-performers like GE, IBM, Shell, or BMW as role models and look for opportunities outside the home markets.
| Item Type: | Journal Article | ||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Harvard Business Review | ||||
| Publisher: | Harvard Business School Publishing | ||||
| ISSN: | 0017-8012 | ||||
| Official Date: | June 2015 | ||||
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| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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