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Few companies actually succeed at going global

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Stadler, Christian, Mayer, M. and Hautz, J. (2015) Few companies actually succeed at going global. Harvard Business Review . ISSN 0017-8012.

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Official URL: https://hbr.org/2015/03/few-companies-actually-suc...

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Abstract

We all like to learn from the best. So when it comes to growth itโ€™s tempting to take global high-performers like GE, IBM, Shell, or BMW as role models and look for opportunities outside the home markets.

Item Type: Journal Article
Divisions: Faculty of Social Sciences > Warwick Business School > Strategy & International Business
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Harvard Business Review
Publisher: Harvard Business School Publishing
ISSN: 0017-8012
Official Date: June 2015
Dates:
DateEvent
June 2015Published
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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