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The application of Piercy and Morgan’s dimensions of marketing planning
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Harris, Lloyd C. (1996) The application of Piercy and Morgan’s dimensions of marketing planning. Management Decision, 34 (3). pp. 35-40. doi:10.1108/00251749610113659
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Official URL: http://dx.doi.org/10.1108/00251749610113659
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Management Decision | ||||
| Publisher: | Emerald Group Publishing Limited | ||||
| ISSN: | 0025-1747 | ||||
| Official Date: | 1996 | ||||
| Dates: |
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| Volume: | 34 | ||||
| Number: | 3 | ||||
| Page Range: | pp. 35-40 | ||||
| DOI: | 10.1108/00251749610113659 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published |
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