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R&D/Marketing Interface in a Firm's Capability-Building Process : Evidence from Pharmaceutical Firms
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Wang, Qing (1997) R&D/Marketing Interface in a Firm's Capability-Building Process : Evidence from Pharmaceutical Firms. International Journal of Innovation Management, 01 (01). pp. 23-52. doi:10.1142/S1363919697000036 ISSN 1363-9196.
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Official URL: http://dx.doi.org/10.1142/S1363919697000036
Item Type: | Journal Article |
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Divisions: | Faculty of Social Sciences > Warwick Business School |
Journal or Publication Title: | International Journal of Innovation Management |
Publisher: | Imperial College Press |
ISSN: | 1363-9196 |
Official Date: | 1997 |
Volume: | 01 |
Number: | 01 |
Page Range: | pp. 23-52 |
DOI: | 10.1142/S1363919697000036 |
Status: | Peer Reviewed |
Publication Status: | Published |
Access rights to Published version: | Restricted or Subscription Access |
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