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The adoption of direct banking services
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Lockett, Andy and Littler, Dale (1997) The adoption of direct banking services. Journal of Marketing Management, 13 (8). pp. 791-811. doi:10.1080/0267257X.1997.9964512 ISSN 0267-257X.
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Official URL: http://dx.doi.org/10.1080/0267257X.1997.9964512
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Entrepreneurship, Innovation & Management Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Journal of Marketing Management | ||||
Publisher: | Routledge | ||||
ISSN: | 0267-257X | ||||
Official Date: | 1997 | ||||
Dates: |
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Volume: | 13 | ||||
Number: | 8 | ||||
Page Range: | pp. 791-811 | ||||
DOI: | 10.1080/0267257X.1997.9964512 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published |
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