The Library
Cross-cultural differences in automotive HMI design : a comparative study between UK and Indian users’ design preferences
Tools
Khan, Tawhid, Williams, M. A. (Mark A.) and Pitts, Matthew J. (2016) Cross-cultural differences in automotive HMI design : a comparative study between UK and Indian users’ design preferences. Journal of Usability Studies, 11 (2). pp. 45-65. ISSN 1931-3357.
|
PDF
JUS_Khan_Feb2016.pdf - Published Version - Requires a PDF viewer. Download (1052Kb) | Preview |
Abstract
This paper presents a research study examining the importance of understanding automotive users’ cultural values and their individual preferences for human machine interface (HMI) design features and functionalities. The goal of this research was to explore how a cultural model can be applied in the development of automotive HMI solutions and future design localization. To meet this goal, it was necessary to (a) identify the characteristics of the Hofstede cultural model, (b) identify the differences in cultural values using the model, and (c) identify regional differences in HMI design needs and preferences across drivers from India and the UK. The results highlighted differences in expectations for HMI systems between the groups, suggesting an influence of culture on the perception of vehicle user interface technology. This led to the conclusion that an understanding of cultural biases can influence design localization and support development strategies. In addition, two main categories of further research have arisen as a result of this project. The first category focuses on identifying methodologies to establish relationships between culture and regional drivers’ HMI design preferences. The second category comprises new research questions on tools and processes to deal with cultural influences.
Item Type: | Journal Article | ||||
---|---|---|---|---|---|
Subjects: | T Technology > TL Motor vehicles. Aeronautics. Astronautics | ||||
Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Library of Congress Subject Headings (LCSH): | Automobiles -- Instruments -- Display systems -- Cross-cultural studies, Automobiles -- Design and construction -- Great Britain, Automobiles -- Design and construction -- India, User interfaces (Computer systems) | ||||
Journal or Publication Title: | Journal of Usability Studies | ||||
Publisher: | 1931-3357 | ||||
ISSN: | 1931-3357 | ||||
Official Date: | February 2016 | ||||
Dates: |
|
||||
Volume: | 11 | ||||
Number: | 2 | ||||
Page Range: | pp. 45-65 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Date of first compliant deposit: | 3 March 2016 | ||||
Date of first compliant Open Access: | 3 March 2016 |
Request changes or add full text files to a record
Repository staff actions (login required)
View Item |
Downloads
Downloads per month over past year