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Innovating in a global environment

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Banerjee, Sourindra and Hernandez, Carlos (2011) Innovating in a global environment. MSI and Marketing Science Institute.

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Official URL: https://www.msi.org/conferences/summaries/innovati...

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Abstract

Summarizes proceedings of MSI’s conference, “Innovating in a Global Environment,” held May 17-18, 2011 at the University of Southern California.

Item Type: Report
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing Group
Faculty of Social Sciences > Warwick Business School
Publisher: MSI and Marketing Science Institute
Official Date: 2011
Dates:
DateEvent
2011Published
Number: 11-300
Status: Not Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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