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Innovating in a global environment
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Banerjee, Sourindra and Hernandez, Carlos (2011) Innovating in a global environment. MSI and Marketing Science Institute.
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Official URL: https://www.msi.org/conferences/summaries/innovati...
Abstract
Summarizes proceedings of MSI’s conference, “Innovating in a Global Environment,” held May 17-18, 2011 at the University of Southern California.
| Item Type: | Report | ||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Publisher: | MSI and Marketing Science Institute | ||||
| Official Date: | 2011 | ||||
| Dates: |
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| Number: | 11-300 | ||||
| Status: | Not Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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