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Quantifying the search behaviour of different demographics using Google Correlate
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Letchford, Adrian, Preis, Tobias and Moat, Helen Susannah (2016) Quantifying the search behaviour of different demographics using Google Correlate. PLoS One, 11 (2). pp. 1-11. e0149025. doi:10.1371/journal.pone.0149025 ISSN 1932-6203.
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Official URL: http://dx.doi.org/10.1371/journal.pone.0149025
Abstract
Vast records of our everyday interests and concerns are being generated by our frequent interactions with the Internet. Here, we investigate how the searches of Google users vary across U.S. states with different birth rates and infant mortality rates. We find that users in states with higher birth rates search for more information about pregnancy, while those in states with lower birth rates search for more information about cats. Similarly, we find that users in states with higher infant mortality rates search for more information about credit, loans and diseases. Our results provide evidence that Internet search data could offer new insight into the concerns of different demographics.
| Item Type: | Journal Article | ||||||||
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| Subjects: | Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software | ||||||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Behavioural Science Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | Internet searching, Searching behavior | ||||||||
| Journal or Publication Title: | PLoS One | ||||||||
| Publisher: | Public Library of Science | ||||||||
| ISSN: | 1932-6203 | ||||||||
| Official Date: | 24 February 2016 | ||||||||
| Dates: |
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| Volume: | 11 | ||||||||
| Number: | 2 | ||||||||
| Number of Pages: | 11 | ||||||||
| Page Range: | pp. 1-11 | ||||||||
| Article Number: | e0149025 | ||||||||
| DOI: | 10.1371/journal.pone.0149025 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||||||
| Funder: | Engineering and Physical Sciences Research Council (EPSRC) | ||||||||
| Grant number: | EP/K039830/1 (EPSRC) |
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