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Creating value in online communities : the sociomaterial configuring of strategy, platform, and stakeholder engagement
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Barrett, M., Oborn, Eivor and Orlikowski, W. J. (2016) Creating value in online communities : the sociomaterial configuring of strategy, platform, and stakeholder engagement. Information Systems Research, 27 (4). pp. 704-723. doi:10.1287/isre.2016.0648 ISSN 1047-7047.
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Official URL: http://dx.doi.org/10.1287/isre.2016.0648
Abstract
How is value created in an online community (OC) over time? We explored this question through a longitudinal field study of an OC in the healthcare arena. We found that multiple kinds of value were produced and changed over time as different participants engaged with the OC and its evolving technology in various ways. To explain our findings, we theorize OC value as performed through the ongoing sociomaterial configuring of strategies, digital platform, and stakeholder engagement. We develop a process perspective to explain these dynamics and identify multiple different kinds of value being created by an OC over time: financial, epistemic, ethical, service, reputational and platform. Our research points to the importance of expanding the notion of OC users to encompass a broader understanding of stakeholders. It further suggests that creating OC value increasingly requires going beyond a dyadic relationship between the OC and firm to encompassing a more complex relationship involving a wider ecosystem of stakeholders.
Item Type: | Journal Article | ||||||
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Subjects: | R Medicine > R Medicine (General) | ||||||
Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||
Library of Congress Subject Headings (LCSH): | Medical telematics -- Valuation, Internet users -- Social networks, Economic value added | ||||||
Journal or Publication Title: | Information Systems Research | ||||||
Publisher: | Institute for Operations Research and the Management Sciences | ||||||
ISSN: | 1047-7047 | ||||||
Official Date: | 29 September 2016 | ||||||
Dates: |
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Volume: | 27 | ||||||
Number: | 4 | ||||||
Page Range: | pp. 704-723 | ||||||
DOI: | 10.1287/isre.2016.0648 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||
Date of first compliant deposit: | 6 May 2016 | ||||||
Date of first compliant Open Access: | 9 January 2017 | ||||||
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