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An adaptive e-advertising delivery model : the AEADS approach
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Qaffas, Alaa and Cristea, Alexandra I. (2016) An adaptive e-advertising delivery model : the AEADS approach. In: 13th International Joint Conference on e-Business and Telecommunications (ICE-B'16) (Core C), Lisbon, Portugal, 26-28 Jul 2016 pp. 1-8.
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Abstract
E-advertising adaptation plays a main role in delivering personalised advertisements to internet users. In this time of the Internet revolution, many websites need to use the adaptation process to adapt their advertisements. This paper focuses on a lightweight delivery model, easy to integrate into wide range of existing websites. This model includes three engines, in order to deliver personlised advertisements to Internet users easily. It also presents a study that assesses the effectiveness of a tool based on this model, called AEADS, via a trial run of a model prototype with users.
Item Type: | Conference Item (Paper) | ||||
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Subjects: | H Social Sciences > HF Commerce | ||||
Divisions: | Faculty of Science, Engineering and Medicine > Science > Computer Science | ||||
Library of Congress Subject Headings (LCSH): | Web sites -- Commerce, Electronic commerce, Internet advertising, Web personalization | ||||
Official Date: | 19 May 2016 | ||||
Dates: |
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Page Range: | pp. 1-8 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Date of first compliant deposit: | 23 May 2016 | ||||
Date of first compliant Open Access: | 24 May 2016 | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | 13th International Joint Conference on e-Business and Telecommunications (ICE-B'16) (Core C) | ||||
Type of Event: | Conference | ||||
Location of Event: | Lisbon, Portugal | ||||
Date(s) of Event: | 26-28 Jul 2016 | ||||
Related URLs: |
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