Oyebode, Oyinlola (2014) Commentary on trending now : future directions in digital media for the public health sector. Journal of Public Health, 36 (4). pp. 537-538. doi:10.1093/pubmed/fdt129 ISSN 1741-3842.

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Abstract

Burke-Garcia and Scally1 write about the exciting opportunities for the public health sector that may be achieved using digital media. Zeal for the use of digital media in public health is legitimate, and experience and literature on the topic is constantly expanding. It is necessary for the public health sector to engage with these technologies, which allow organizations to maximize impact and reach while spending less money and using fewer resources. Organizations that promote the use of products that may have detrimental effects on health are already vigorously pursuing digital avenues,2,3 therefore reaching the wide and potentially vulnerable audience as described in ref. 1. However, to balance the enthusiasm for digitalizing public health practice, I will present some caveats for consideration.

Item Type:	Journal Article
Divisions:	Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences > Population, Evidence & Technologies (PET) Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School
Journal or Publication Title:	Journal of Public Health
Publisher:	Oxford University Press
ISSN:	1741-3842
Official Date:	10 January 2014
Dates:	Date Event 10 January 2014 Published
Volume:	36
Number:	4
Page Range:	pp. 537-538
DOI:	10.1093/pubmed/fdt129
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Open Access (Creative Commons)
Description:	Advance access publication
Open Access Version:	Publisher

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