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Growing on steroids : rapidly scaling the user base of digital ventures through digital innovation
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Huang, Jimmy C., Henfridsson, Ola, Liu, Martin J. and Newell, Susan (2017) Growing on steroids : rapidly scaling the user base of digital ventures through digital innovation. MIS Quarterly, 41 (1). pp. 301-314. doi:10.25300/MISQ/2017/41.1.16 ISSN 2162-9730.
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Official URL: https://doi.org/10.25300/MISQ/2017/41.1.16
Abstract
Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly between two points in time through digital innovation. We studied WeCash, a Chinese digital venture, nearly doubling its user base monthly, to learn more about this generative process. We trace three contingent mechanisms underpinning rapid scaling: data-driven operation, instant release, and swift transformation. We explain these mechanisms and how they interact in the rapid scaling of digital ventures. The research offers an agency perspective on scaling of digital ventures that speaks to the digital innovation literature.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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Divisions: | Faculty of Social Sciences > Warwick Business School > Innovation, Knowledge & Organisational Networks Research Unit Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Technological innovations, Business enterprises--Technological innovations, Digital electronics, Scaling (Social sciences) | ||||||||
Journal or Publication Title: | MIS Quarterly | ||||||||
Publisher: | M I S Research Center | ||||||||
ISSN: | 2162-9730 | ||||||||
Official Date: | 27 June 2017 | ||||||||
Dates: |
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Volume: | 41 | ||||||||
Number: | 1 | ||||||||
Page Range: | pp. 301-314 | ||||||||
DOI: | 10.25300/MISQ/2017/41.1.16 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||
Date of first compliant deposit: | 29 June 2016 | ||||||||
Date of first compliant Open Access: | 27 June 2021 |
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