Baptista, João, Wilson, Alexander David, Galliers, Robert and Bynghall, Steve (2017) Social media and the emergence of reflexiveness as a new capability for open strategy. Long Range Planning, 50 (3). pp. 322-336. doi:10.1016/j.lrp.2016.07.005 ISSN 0024-6301.

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Abstract

Social media increases transparency and inclusiveness in organizational strategizing by widening engagement with strategy content and participants. However, our study shows that just relying on the feedback features of social media is not sufficient for an open strategy approach. Instead, emergent feedback from social media use leads to tensions initially between the participatory nature of the technology and extant management practices. Ultimately, these tensions encourage the development of new internal capabilities to appropriate feedback structurally into the organization. We conceptualize the emergence of this new organizational capability as reflexiveness. Further, we suggest that it is the development of this capability that, along with transparency and inclusiveness, explain the shift towards more open forms of strategizing and the potential to move organizations towards stewardship, as a governance model more consistent with open strategizing practices in organizations.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH):	Business planning, Business enterprises, Social media
Journal or Publication Title:	Long Range Planning
Publisher:	Elsevier
ISSN:	0024-6301
Official Date:	June 2017
Dates:	Date Event June 2017 Published 26 August 2016 Available 20 July 2016 Accepted 30 November 2014 Submitted
Volume:	50
Number:	3
Page Range:	pp. 322-336
DOI:	10.1016/j.lrp.2016.07.005
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Date of first compliant deposit:	27 July 2016
Date of first compliant Open Access:	26 August 2018

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