Internet and exporting: determinants of success in virtual export channels
UNSPECIFIED. (2004) Internet and exporting: determinants of success in virtual export channels. INTERNATIONAL MARKETING REVIEW, 21 (4-5). pp. 393-408. ISSN 0265-1335Full text not available from this repository.
Official URL: http://dx.doi.org/10.1108/02651330410547108
The advent of the Internet has created the possibility for exporters to serve international markets using virtual export channels (VECs). This paper identifies the factors that influence success in using these new channels to export markets. The paper suggests that how well firms use the technology is more important than what they use it for. Investment and commitment to the Internet influence successful implementation. Moreover, firms with an existing export sales capability fare better in using VECs.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce|
|Journal or Publication Title:||INTERNATIONAL MARKETING REVIEW|
|Publisher:||EMERALD GROUP PUBLISHING LIMITED|
|Number of Pages:||16|
|Page Range:||pp. 393-408|
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